INSITE WORKSHOP / TRAINING COURSES

WORKSHOP CONTENT:

Session One - An Insider's Look at Site Selection

Site Selection Consulting is one of the most least understood - but one of the most important - aspects of economic development. Recognizing and reacting to the needs of consultants can often mean the difference between making that "short-list" or being dropped from the list. And often never knowing the reason why. InSite Consulting can work for you and your allies to educate you on what works and perhaps more importantly, what does not work, when it comes to working with site selection consultants.

• Key Drivers for the Consultant
  - The "Process of Elimination"
  
• Phase I - How and Where They Begin the Search
  - The "Net" and "RFI" Do All the Talking
  
• Phase II - How They Narrow the Search
  - The Visit - "Kickin' Dirt"
  
• Phase III - How They Do Deals
  - The Incentive Game - "Pay to Play"

Session Two - Elements of Effective Economic Development
Marketing / Management and Generating More Prospects

• Proactive Marketing - The Plan Must Have Action
  
• Product Development - It Should Never Stop
  
• People Power - Use Your Resources
  
• Research - Be in the "Know"
  
• Program Development - Keep the Effort Focused
  
• Service After the Sale - "Execute the Project, Not the Prospect"

Workshop Wrap-Up - How You Can Be More Effective

• Helpful Hints
  
• What really works and what does not